At a spring 2010 auction preview at Phillips de Pury in New York, a staff member approached Alexandra Mor and inquired about the jewelry she was wearing. When the elegant, raven-haired Mor replied that she had designed the pieces herself, the woman offered to introduce her to Nazgol Jahan, the auction house’s worldwide jewelry director. Suitably impressed, Nazgol featured her designs at a December 2010 auction. Jahan reaffirmed her support by selecting five pieces from Mor’s Signature collection for another auction last December. “Phillips de Pury gave me the confidence and boost to introduce the brand to a bigger audience,” says Mor, who has been designing and producing jewelry for private clients for five years. “Everything happened organically.” Her collection is now available at 1stdibs.com, and she continues to work with private clients on custom commissions.
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